Retention Terms Outcome
Consumption Net Revenue Retention
Consumption Net Revenue Retention: The consumption revenue of the customers active at period start over twelve months, divided by the same customers' consumption revenue over the twelve months before. A second basis beside NRR, reported as Consumption NRR rather than as NRR.
Used In
Related Terms
Other definitions in Retention Terms:
NRR (Net Revenue Retention)
Percentage of revenue retained from existing customers over a period, including expansion, contraction and churn. Two methods are widely used: cohort method (preferred) and formula method. GASP runs the formula method over the customers active at period start, which keeps new customers out as the cohort method does. Recommended: trailing 12 months, annualised if using shorter periods.
GRR (Gross Revenue Retention)
Percentage of revenue retained from existing customers, excluding expansion. Cannot exceed 100%. GASP uses the formula method over the customers active at period start; the cohort method is a labelled alternative.
Logo Churn Rate
Percentage of customers lost in a period.
Revenue Churn Rate
Percentage of MRR lost to churn and contraction in a period. Gross (losses only, not netted against expansion).
Renewal Rate
Percentage of contracts renewed at term.