Retention Terms
GRR (Gross Revenue Retention)
GRR (Gross Revenue Retention): Percentage of revenue retained from existing customers, excluding expansion. Cannot exceed 100%. GASP uses the formula method over the customers active at period start; the cohort method is a labelled alternative.
Used In
Related Terms
Other definitions in Retention Terms:
NRR (Net Revenue Retention)
Percentage of revenue retained from existing customers over a period, including expansion, contraction and churn. Two methods are widely used: cohort method (preferred) and formula method. GASP runs the formula method over the customers active at period start, which keeps new customers out as the cohort method does. Recommended: trailing 12 months, annualised if using shorter periods.
Logo Churn Rate
Percentage of customers lost in a period.
Revenue Churn Rate
Percentage of MRR lost to churn and contraction in a period. Gross (losses only, not netted against expansion).
Renewal Rate
Percentage of contracts renewed at term.
Consumption Net Revenue Retention
The consumption revenue of the customers active at period start over twelve months, divided by the same customers' consumption revenue over the twelve months before. A second basis beside NRR, reported as Consumption NRR rather than as NRR.